Ep 11: From Burnt Out to Booked: How a Strategy Shift Changed Everything

Prefer to watch? Here’s the video version of this episode:

In this episode, I’m pulling back the curtain and walking you through a real transformation—from overwhelmed and overworked to booked out and thriving.

You’ll hear:

→ What marketing without strategy really looks like

→ How we uncovered her true ideal client (and why that changed everything)

→ The small but powerful shift we made in her messaging

→ How we simplified her content plan to actually get results

→ Why her website wasn’t working—and the simple tweaks that made it convert

→ The exact strategy framework we used to move her from burnout to aligned growth

Key Takeaways:

1. Strategy doesn’t have to be complicated to be effective.
2. Clarity is more powerful than hustle.
3. Consistency isn’t about doing more—it’s about doing what works.
4. Your website should be working for you, not just sitting there looking pretty.

If you’re stuck in the cycle of posting endlessly, second-guessing everything, and wondering why nothing’s clicking—this is your sign to pause, reassess, and start building a strategy that actually fits your business.

Mentioned in this episode:

👉 Micro-Marketing Blueprint: A Simple Marketing Plan for Beauty & Wellness Professionals. Start building a marketing strategy that works for you. Join the waitlist here https://deeprootedco.com/coming-soon